WHERE STRATEGY MEETS CREATIVITY.

Strategic by nature. Creative by instinct. I help brands find clarity, uncover opportunity, and bring meaningful ideas to life.

View My Work

I’m Jess, the creative behind Beyond the Brief.

Beyond the Brief comes from something I’ve believed throughout my career: the creative brief is just the starting point. The real value comes from the thinking behind it—asking better questions, understanding the problem, and finding creative ways to solve it.

I work with individuals, brands, and businesses of all sizes on creative direction, design, brand consulting, and marketing strategy to create thoughtful work that moves ideas forward.

Creative Profile

Role

Creative Director
Brand Strategist
Creative Consultant

Designer

Focus

Brand Strategy
Creative Direction
Brand Identity
Marketing Strategy
Art Direction
Creative Development

Team Optimization

Works With

Individuals, brands & businesses looking for thoughtful strategy and standout design

My Creative Framework

The brief is the starting point. The thinking is where the work gets good.

01 - Get to the Real Problem

Before jumping into solutions, I get curious.

What are we actually trying to solve? What’s getting in the way? What needs to be true for the work to succeed?

I ask better questions, challenge the obvious, and get to the heart of the problem before putting pixels to it.

02 - Turn Thinking Into Ideas

Strategy is only useful if it leads somewhere.

I turn insights into creative direction, brand ideas, visual identities, campaigns, and solutions that have a reason to exist—not just something that looks good.

03 - Make It Matter

Good creative should move something forward.

I refine the work, challenge what needs challenging, and make sure the final solution works in the real world—not just in the presentation.

Not every problem needs more creative. Sometimes it needs a different way of thinking.

What People Are Saying

Jess has an incredible

eye for branding and understands how to build a brand that feels authentic and consistent across every customer touchpoint.

Retail Store Design Leader

Michael Zimmer

She has a rare combination of deep brand strategy instinct and the ability to translate that into creative that actually moves the business.

Brand & Project Manager

Michael Houseman

Jess is a rare combination of creativity and grit. I was impressed by her ability to confront challenges with unwavering determination and approach every task with a drive for excellence.

Diana Conte

Creative Leader